Sunday, August 16, 2009

Starwood Unveils Green Guest Opt-In Program

Sheraton Seattle announces that Starwood Hotels & Resorts is unveiling the "Make A Green Choice" program nationwide across its Sheraton and Westin brands. Starwood decided to expand the environmentally friendly program, formerly known as "You Tidy, We Treat," due to the success that it received at pilot hotel Sheraton Seattle.

"Many of our guests are environmentally conscious in their day-to-day lives and decide to stay at the Sheraton Seattle because of our green efforts" says General Manager Matthieu Van Der Peet. "'Make A Green Choice' is a great way to give our guests a choice to continue their green practices while at the Sheraton Seattle. We look forward to seeing the success we've experienced reflected throughout all of the Starwood locations,"

"Make A Green Choice" allows guests to opt out of linen and towel replacement as well as daily housekeeping, giving guests the choice to actively maintain environmental sustainability. Guests can choose to participate in the program for one night or up to three nights at a time during their stay. Guests are rewarded for each night they opt out of housekeeping services with a US$5 gift card to any of the hotel's restaurants or 500 Starpoints.

A recent survey from USA Travel Association found that 54 million adults are more likely to book travel with companies that attempt to protect and preserve the local environment. In the first two months of "Make A Green Choice" pilot program at the Sheraton Seattle, over 3,000 guests participated saving about 126,000 gallons of water, in addition to decreasing energy and chemical consumption. Sheraton Seattle also increased bookings specifically because of this program. Through this and other eco-friendly initiatives Sheraton Seattle has been able to reduce their energy index by more than 20% in 2008. It has also been able to recycle over 24,000 pounds, or 12 tons, of materials per month.

"Make A Green Choice" will be coming soon to all Sheraton and Westin's throughout North America. Vouchers are only valid during guest's current stay and can be used at the hotel's restaurants or in-room dining options. To participate guests must hang a "Make A Green Choice" card outside of their guest room door before 2 a.m. Guests are not eligible for the program the night before checking out of the room.

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