Who's deciding what's green? - Database of ecolabels

Since this site is supposed to be about directing consumers to environmental products, I thought I'd devote some time to the topic of what constitutes green. Along those lines, this seemed worth another look.

ecolabelling.org is the global, independent database of ecolabels (wait, what’s an ecolabel?).

They started this site because the sheer number of labels can be enough to make ytheir shopping trolley spin. Marine Stewardship Council certified fish. ENERGY STAR electronics. LEED certified buildings. Standards. Criteria. Verification. Assurance.
They found themselves asking who’s deciding what’s green, and what do these labels actually mean ?
Ecolabelling.org has 3 goals:
1. Useful
They’ve designed this site for people who want fast, accurate, relevant information on ecolabels.
This is a work in progress. They’ll continue to add fields and metrics over time, as They collect more data.

2. Neutral & Inclusive
There are no judgment calls in this database about what is — or is not — an ecolabelling scheme. They aim to include every single ecolabel out there, in any language.
So far They have over 200, but it seems that the more They look, the more They find! This database will grow — hopefully with your help.

3. Open. This data is licensed under a Creative Commons license. Grab it, mash it up, play with it (soon They’ll make this easy to do). Be nice — tell us what you’re using it for, and if you make something cool, maybe They can work together to make ecolabelling.org even more useful than it is.

ecolabelling.org is the first of many interesting things released into the wild by Big Room Inc., a company that builds big environmental solutions with big tools, like the internet.